Wardley Map Maker
Create a Wardley map by answering a few simple questions to get a feel for how mapping works.
1. User
2. Job to be done
3. Dependencies
4. Evolution
5. Map
Select which component this new dependency is supporting
Your Wardley Map
Drag nodes to reposition them on the map
Understanding Your Wardley Map
Appropriate Methods for Each Evolution Stage:
- Genesis: Research & development, experimentation, agile methods, high uncertainty
- Custom Built: Bespoke solutions, project management, tailored development
- Product (+ Rental): Off-the-shelf products, vendor management, SaaS subscriptions
- Commodity (+ Utility): Standardized services, volume operations, utility billing
Evolution Over Time:
Capitalism and technology development naturally push components down and to the right over time. Components become more standardized, commoditized, and move lower in the value chain as they mature. What starts as a novel invention (Genesis) eventually becomes a utility everyone takes for granted (Commodity).
Strategic Uses:
- Identify where to invest (Genesis/Custom) vs. where to buy (Product/Commodity)
- Spot components ready to evolve and plan for disruption
- Communicate strategy visually across teams
- Make build vs. buy decisions based on evolution stage
- Anticipate competitive moves and market changes