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Pulling together a beautiful page in a rapid response scenario to help Greenpeace coordinate a global call to free the Arctic 30

On 18 September 2013 Greenpeace activists staged a peaceful protest at the site of Gazprom's Prirazlomnaya drilling platform. The Russian authorities detained the crew of 28 activists and two freelance journalists, sparking a global movement for their release.

People from all over the world got involved, in their number were artists and designers who spontaneously began offering up artwork and poster designs. Wanting to encourage and equip these creatives, Greenpeace wanted to put together a design-lead microsite where they could promote the artwork that had been submitted.

In response we built a rich one-page site, which not only evoked a sense of the environment Greenpeace are fighting to save but told the story of the Arctic 30. Informed by silk-screen textures and Soviet era propaganda posters, the page also encompassed gallery and asset download area, split into streamed groups, enabling graphic and motion artists to access exactly the assets they needed.

The page became a focal point for ‘Art for the Arctic 30’ movement. On 20 November 2013 all 30 were bailed pending trial in Russia. Eventually all were released and the fight to protect the Arctic by activists, artists and people all around the world continues.

If you’re interested in finding out how DEV can support your creative work then we’d love to hear from you.

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Art for the Artic 30