All Out got in touch to see if we could work together on a project that would help people understand the challenges of love around the world, and then help them easily become a part of the movement for equality. The challenge for us was turning such a serious message into an engaging experience. Together we worked to find a way to combine a light, fun format with a heavy topic.
With content produced by the team at All Out, the quiz drove engagement and was a key hook for All Out’s Valentines messaging. Fun animations and a fast, easy to use interface meant the quiz performed really well across all devices and helped move thousands of people towards joining a wonderful movement for love and equality. You can read a bit more about our experience with the project here.