Plausible is a great privacy-focussed alternative to Google Analytics, but has a cost. We're making Plausible free for charities.
Free Privacy-Friendly Analytics for Charities
At DEV, we believe charities deserve the same tools as big business — without compromising trust. That’s why we’re offering Plausible Analytics, for free, to all charities. Just sign up below and start measuring what matters.
Why Plausible?
Most charities default to Google Analytics, especially if you're getting charity discount Adwords. It’s free, powerful — but it comes with trade-offs:
- Privacy concerns: Google collects personal data, raising risks for your users.
- Compliance headaches: Cookie banners and GDPR worries make analytics feel like a minefield.
- Covers most use cases: Most of charities we work just need basic statistics and goal tracking, Plausible does both really well.
- Search Console integration: You can connect with Google Search Console to link up keywords users used to find your website.
- Open-source: Plausible is open-source, so in the future you can take your data and leave the offering from DEV - no lock-in!
Plausible is different - that's why we like it.
- No personal data collected: Plausible is fully GDPR, CCPA, and PECR compliant.
- No cookies needed: That means no cookie consent banners are required. (Yes — truly no banners, because no cookies or personal identifiers are stored.)
- Lightweight and fast: Less than 1KB of script, speeding up your website.
- Simple, clear reports: No confusing dashboards; just actionable insights.
- Not being blocked: We can help load the script in a way that means tracking gets blocked less by browsers.
Campaign Tracking Without the Baggage
Need to track impact from fundraising ads, awareness pushes, or supporter campaigns?
- Plausible works seamlessly with UTM parameters (the same tracking links you use in Google Analytics).
- You can even connect campaigns set up in Google Tag Manager (GTM) to keep continuity with your existing workflows.
- Plausible is a paid service starting at £6/month, so we
Our Mission
When Google made analytics and some Adwords use free for charities, it became the default for everyone. We want to make privacy-friendly analytics just as accessible to the charity sector. Other offers have been good, but came with an extra cost to charities. We don't think that's right. That’s why we’re covering the cost — so you can focus on impact, not compliance.
Get Started
Plausible is already trusted by thousands of organisations worldwide. If you'd like access, fill out the form below, and our team will send over tracking code and send you a plausible.io invite.