When receiving briefs, it’s not uncommon for the details to be hazy or open to interpretation. There is a risk that what our partners envision and what our team delivers aren’t always perfectly aligned—especially when requirements are complex, or when there’s a need for iteration as the project evolves. Everyone is so busy, and knowledge transfer and experience differences between organisations are tricky. This is where design becomes a critical tool—not just for aesthetics, but as a way to visually ‘play back’ a brief to help get everyone aligned. Designs help translate abstract requirements into something tangible, allowing all parties to clarify expectations before moving into development.
