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See Now

May 2017

See Now is an innovative public engagement campaign from the Fred Hollows Foundation, a group working to provide eyecare in more than 25 countries and that has restored sight to over two million people.

Gautam Raju

Campaigns Director

They are amazing, fast and fun to work with! There's no drama at all. They are the best developers I have worked with!

4 out of 5 people who are blind don’t need to be. The majority of eye conditions are treatable, and preventable. 

A single doctor’s visit or screening can prevent or cure the world’s most common vision problems but to do this on a large scale, we need government action: this requires public awareness and pressure.

In order to connect people with the reality of life with a preventable eye condition, we wanted to bring the experience close to home. By augmenting Google Street View, we have been able to give anyone an insight into what life would be like for them with some of the world’s most common eye conditions. Seeing your own life from the perspective of another person is an emotive, connecting experience and a massively powerful campaigning tool.

When See Now needed a way to create a connection between people online and the issue of preventable blindness, they reached out to DEV.

The Simulator creates a powerful user experience by combining easy to use public tools and a strong campaign message. More than 100,000 people visited the Simulator after it was posted to Reddit, and it has been featured in The Daily Mail, Tech Crunch, Mic, Mashable and many more outlets.

See what it’s like to have some of the world’s most common eye health problems. It’s difficult to imagine unless you experience it for yourself, and we’d like to help you do just that.

Whether you have an innovative new idea for a piece of tech or just a problem that could use some digital wizardry to help tackle it, we want to talk to you.

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